The Free Dog Lounge
Bar & Restaurant Business Plan

The Free
Dog Lounge

Sit. Stay. Sip.

Six dogs lounging on a red leather sofa with cocktails
Launch · July 2026·At West Virginia Adventures·Sun–Thu · 3–9PM · Fri–Sat · 3–11PM
01 · Executive Summary

Rustic lodge meets speakeasy.

The Free Dog Lounge is a dog-themed bar and restaurant operating inside West Virginia Adventures. A signature cocktail program of breed-inspired drinks pairs with an approachable, scratch-made menu.

We open in Phase 1 with a cold and light-cooking kitchen, then scale to a full hot line in Phase 2 under a Type I Ansul-protected hood.

Cross-promotion with West Virginia Adventures gives us a built-in pipeline of guests already on-site. Our 6-month plan projects ~$292K in revenue at a conservative blended 75 covers/day.

75
covers / day avg
$24.80
blended check
90+
seats total
19.7%
EBITDA margin

Atmosphere

Reclaimed wood, leather, low warm lighting. 70+ table seats, 20-seat bar, intimate lounge nooks.

Hours

Sun–Thu, 3:00 – 9:00 PM. Fri & Sat, 3:00 – 11:00 PM. Seven days a week.

Differentiator

Dog-themed signature cocktails paired with a healthy, scratch-made menu.

02 · Kitchen & Equipment

Galley line. Two phases.

Phase 1 and Phase 2 floor plan schematic

Final Phase 2 build-out: 16′-6″ × 39′-0″ footprint with full hot line, Type I hood, 4-compartment sink, and commercial refrigeration.

Phase 1

Cold Line · No Hood

  • ·(2) Refrigerated prep stations
  • ·(1) Convection oven
  • ·(1) Commercial panini press
  • ·(1) Reach-in refrigerator
  • ·(1) Deep freeze
  • ·(1) 4-compartment sink
  • ·(1) Mop sink
  • ·(1) Hand sink
  • ·Dry storage shelving
  • ·Microwave
  • ·Slicer
Phase 2

Full Hot Line

  • ·Type I exhaust hood with Ansul R-102 fire suppression
  • ·6-burner range with standard oven base
  • ·Char-broil grill & flat-top griddle
  • ·Double-basket deep fryer with dump station
  • ·Salamander broiler
  • ·Walk-in cooler (kitchen access)
  • ·Heat lamps over expo / plating window
04 · The Pack

Good drinks. Loyal company.

Signature Cocktails

Salty Dog

$12

Vodka or gin, fresh grapefruit, salted rim

The Barkarita

$12

Blanco tequila, lime, orange liqueur, agave

Puppy Punch

$11

White rum, pineapple, orange, grenadine

Golden Retriever

$13

Bourbon, honey syrup, lemon, orange bitters

The Black Lab

$13

Dark rum, cold brew, coffee liqueur, cream float

The Undertow Retriever

$13

Vodka, Malibu, blue curaçao, pineapple, Sprite

The White Guardian

$13

Gin, elderflower liqueur, honey, lemon

House Favorites

Moscow Malinois

$11

Vodka, ginger beer, lime

Fetch & Fizz

$11

Gin, elderflower liqueur, lemon, soda

The Fire Hydrant

$12

Tequila, watermelon, jalapeño, lime

The Dog Park Spritz

$11

Aperol, prosecco, soda, orange

The Surfside Sniffer

$13

Vodka, Malibu, Captain Morgan, amaretto, OJ, pineapple

The Husky Sour

$12

Vodka, blue curaçao, lemon, simple syrup, blueberries

Strong & Spirited

Bulldog Old Fashioned

$13

Bourbon, sugar, bitters, orange peel

The Greyhound

$11

Vodka, fresh grapefruit juice

The Rottweiler

$11

Spiced rum, cola, lime

The Dobermanhatten

$13

Whiskey, bitters, vermouth, cherry

The Iron Mastiff

$14

Bourbon, bitters, vermouth, coffee liqueur, maple, orange

Sweet Treats

Puppuccino Martini

$12

Vanilla vodka, coffee liqueur, cream

Strawberry Dalmatian

$12

Vodka, strawberry purée, cream, chocolate drizzle

The Slushie Pup

$11

Blue raspberry liqueur, lemonade, vodka

The Hazelnut Hound Retriever

$12

Nutella, vodka on the rocks

The Pina Chihuahua

$12

Malibu, cream of coconut, pineapple, lime

The Dachshund Daiquiri

$11

Bacardí, lime, simple syrup

Mocktails

The Fetch Refresher

$7

Lemonade, mint, soda

Paw-some Punch

$7

Orange, pineapple, cranberry

The Hydration Station

$7

Cucumber, lime, soda

Prices are suggested · 12 rotating drafts ($6–$8) · 8 wines by-the-glass ($8–$12)

05 · Revenue · Jul–Dec 2026

$292,094 across six months.

MonthCovers/DayRevenue
JulOpening65$41,912
Aug72$46,426
Sep70$45,136
OctPhase 2 live78$50,294
Nov80$51,584
DecHoliday88$56,742
TOTAL · 6 mo75 avg$292,094

6-Month P&L

  • Revenue
    100%$292,094
  • Food COGS
    21%$61,340
  • Beverage COGS
    8.3%$24,243
  • Labor (incl. tax)
    32%$93,470
  • Utilities
    4.5%$13,144
  • Marketing
    3%$8,763
  • Insurance
    2%$5,842
  • Supplies & R&M
    3.5%$10,223
  • EBITDA
    25.7%$75,069

Phase 1 carries higher labor % until hot-line volume scales. EBITDA improves into Year 2 toward 24–26%.

06 · Operations

Marketing.

  • · Cross-promo with West Virginia Adventures (dining vouchers, joint packages)
  • · Instagram / TikTok cocktail build content featuring the mascots
  • · Trivia Wed, "Pack Card" loyalty
  • · Quarterly charity partnership with a regional dog rescue (1% of cocktail sales)